As image, likeness and voice face new and faster forms of exploitation — from unauthorised endorsements to AI-generated likeness — personality rights sit at the intersection of privacy, publicity and technology law.
Personality rights protect a person's name, image, likeness and other distinctive personal attributes from unauthorised commercial use. In India, this area draws on privacy jurisprudence, passing-off principles and, increasingly, on the specific challenges raised by digital and AI-generated content.
Unauthorised commercial use of a person's name, image or likeness.
Disputes over false or unauthorised endorsements and brand associations.
Social media impersonation and misuse of identity online.
AI-generated likeness, voice cloning and synthetic media disputes.
Overlapping privacy and reputational harms arising from misuse of identity.
Content takedown requests and platform-related disputes.
This is treated as an educational, precedent-driven area of practice — not a platform for claims about specific individuals or unverified case outcomes.
Delhi HC extends personality-rights protection to AI-generated deepfakes.
Read analysisFoundational Delhi HC ruling on unauthorised commercial endorsement.
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