The plaintiff, a well-known public figure, discovered his identity was being used without consent across websites, YouTube channels and phone/SMS scams falsely associating him with a lottery scheme.
Whether a celebrity can obtain an omnibus (John Doe / Ashok Kumar-type) injunction against unidentified and future infringers exploiting his persona online.
The Court granted an ex-parte ad-interim injunction restraining the named and unnamed defendants from using the plaintiff's name, image, voice or other personality attributes.
Where online misuse of a celebrity's identity is fast-moving and multi-platform, courts can extend protection to unknown future infringers rather than requiring a fresh suit each time.
Reinforced personality-rights protection specifically in the context of internet-based fraud and impersonation.
